Be nice?

I don't know what I meant for this blog to be.
All I knew is that my previous blog, windruffle, had become obsolete. You see, the purpose behind there was to stir some compassion, some craving for life, some thought into people. Things happened that made me feel like that was not going to happen, so I had to diss windruffle, along with all her efforts, cryings, hurts, pains, mental stress and depression. She was trying in roundabout or direct ways to dig out some blood from a stone, as the expression goes.
I have been living in Cambridge now since 2010. All my life, and I mean ALL my life (since I started to talk, my sister tells me I used to scream to my cold-hearted Scorpio mother to love me. WHY WON'T YOU LOVE ME??? I used to scream) I have done nothing but that, using different voices, intonations, recitations, confrontations, altercations, supplications.
At some point (quite young) I started to fight to get other people to be loved to. In fact I have always been much better at that than at getting myself loved. And those I couldn't get to be loved by others, I would help be loved by themselves. And those that couldn't even muster that, I would love.

I live now in a small city, in England, called Cambridge. Yes it is full of exceedingly pretentious university students, but also grateful students. It is filled to the brim with Liberals, those people who are very good at clever words and really good abstract concepts and ideas, but seem to be incapable of immediate compassion, and loving their neighbour.
I work in a place where I like all people, and I mean all of them. There is not one really unpleasant person in my workplace. But something is starting to creep through, an unrelenting current of cynicism, and coldness of heart.

I read this, well, I read some of it:

http://www.freewillastrology.com/beauty/beauty.main369.shtml

I felt like crying, skimming through the beginning. Because it always breaks my heart to find people who feel, or at least state they feel, the same.
I admittedly didn't read the whole thing, I just haven't go the time. But why, why is it so difficult for people to just be nice to each other? To love not because of what they get in return, but because they love?